TARGET AREAS - AWARENESS CREATION  
 
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  In order to relay the message of environmental conservation to as many people as possible, Tree is Life employs a variety of avenues. They include wall paintings (murals), articles in newspapers, magazines e.t.c, and radio programmes among others.
     
Murals are painted by local artists who usually present a drawing in an A-4 paper to convey their interest in working with Tree is Life in this campaign. A selection is made and the best proposals are painted on walls. Schools, businesspersons, churches, etc. can apply for murals and normally they are done on cost sharing basis.  
     
  Seventy-nine paintings have been done in Tree is Life’s target area covering parts of Nyandarua North and Laikipia West Districts. Ninety-three more have been painted around the Mount Kenya world heritage site under a special project –Brush Against Power Saw- funded by the Global Environmental Facility –Small Grants Programme through its COMPACT initiative.
     
 

Through murals, it has made it possible to reach all people including the aged and illiterate, because every mural is an open book that explains the importance of forests in people’s daily lives, how to prepare a nursery, the need to protect trees from destruction, integration of crops with trees, involvement of all persons in planting trees, planting seasons, proper planting sites and general care for trees.

Metal trees, which are metallic tree-shaped signboards, have also been used. They bear short, thought-provoking messages on either of their flat surfaces and are erected along the roads. They target mainly passengers on public and private motor vehicles, cyclists and pedestrians.

   
     

Awareness is also done through articles about key environmental issues and activities in local and international newspapers and magazines like Home news, The SEED, The Daily Nation, People Daily, The Standard and African Farming among others. These articles highlight environmental and livelihood issues in regard to the interventions that Tree is Life and the target communities are involved in. 

Tree is Life works in collaboration with a number of radio stations. This working relationship has made it possible to broadcast several programmes about environmental issues.

 
     
 

In collaboration with the community, Tree Is Life supports tree planting drives and clean ups in villages, shopping centers and learning institutions. The community usually takes a leading role in initiating such activities and mobilizing surrounding communities. All major environmental days set aside by the United Nations throughout the year are celebrated through activities in villages and schools.

Every time people see the murals and metal trees, read environmental articles and listen to environmental programmes, they are reminded of the importance of conserving.